BVA Changing the narrative: How you and your practice can support the campaign #InSafeHands
What is the campaign?
Vets and vet teams care deeply about animal welfare and take pride in delivering highly skilled care for patients and clients. However, recent media and social media coverage has seen high levels of criticism unfairly levelled towards veterinary professionals, questioning their motivations and priorities.
So, we’re changing the narrative by showing the public the realities of the incredible work vets deliver daily to help animal health and welfare.
How can you get involved?
We’re sharing the real-life stories and experiences of vets working across the profession. Spotlighting the important work you do day to day, from protecting the welfare of the nation’s pets to supporting farmers and food production, international trade, disease control and public health.
Use the digital resources and ideas available on this page to help spotlight the value of veterinary care and the dedication of the inspiring, skilled and hard-working vet teams across all sectors and specialisms, under the umbrella of #InSafeHands.
The short films
The campaign films have been designed to illustrate the breadth of work delivered by the UK’s vet community across a range of specialisms, workplaces and businesses. Collectively they demonstrate the wider story of the vet profession and by sharing these stories across your channels you can help provide the public with a greater understanding and positive insight into what it is to be a vet in the UK today.