Now available – Pathfinder, the new Animal Health and Pathway Newsletter

Excited to share the news that we have just published the first issue of the brand-new newsletter for the Pathway; Pathfinder.

Published via E-Shot, which is a program that Defra uses to distribute comms via email. There are a couple of big advantages to this. It means the first issue went directly into the inboxes of approx. 10k people who have previously asked to receive updates specifically on animal health and welfare matters. Maybe some of you are on this list already! Alongside this it also has useful tools to help us evaluate levels of engagement with the newsletter. That will help us continue to refine the product as we move forward. For these reasons we’re keen to drive sign-ups to this service and have included an article in the newsletter explaining how to do it. If you’re not subscribed please do consider it, and encourage your friends and colleagues to do the same.

In the meantime there are things you can do to help us get this product in front of even more people:

• LINK to copy of newsletter – Pathfinder – The Animal Health and Welfare Pathway Newsletter (defra.gov.uk)

Planning for the second issue is already underway for publication in the summer. We are also actively exploring the right way to produce and distribute a printed version of the newsletter.